Let’s look at it practically: you pour cream into black coffee and look at it. What do you see? Passively: Enough, not enough, or too much cream. A little more awake to the moment: Wow, what a swirl! Very engaged in seeing: Look, a dragon! That’s a range of intensity and concentration in viewing what’s at hand. A matter of degree that verges on a difference of kind.
Awakeness/awareness is an intensity. So intense it becomes creative.